Dr Darren Powell

Academic, Teacher, Author, and Media Commentator

Committed to centring children’s experiences in matters of education, health, and social justice
NEW BOOK
Schools, Corporations, and the War on Childhood Obesity
How Corporate Philanthropy Shapes Public Health and Education
Challenging the idea that the corporate ‘war’ against childhood obesity is normal, necessary, or harmless, this book exposes healthy lifestyles education as a form of mis-education that shapes how students learn about health, corporations, and consumption. Drawing on ethnographic research and studies from across the globe, this book explores how corporations fund, devise, and implement various programmes in schools as ‘part of the solution’ to childhood obesity.
More publications>
Buy my book here
Dr Darren Powell Lecturer Auckland University

ABOUT

I am a Senior Lecturer in Health and Physical Education at the Faculty of Education and Social Work, Waipapa Taumata Rau | University of Auckland.

My previous career was as a primary and intermediate school teacher, where over eleven years I taught all year levels in schools in Auckland, Glasgow, London, and Nottingham. Here I developed an interest in children's experiences of health and physical education, in particular children's understanding of concepts such as 'health', 'fitness', and 'fatness'.

My scholarship is primarily focused on the interconnections between public health and public education. This includes research on:

  • the global ‘war on childhood obesity’;
  • the privatisation, corporatisation and commercialisation of public education;
  • health and physical education policies and practices; and,
  • the impact of marketing on children’s well-being.

I am currently the Principal Investigator on the Consuming Kids research project (funded by the Royal Society Te Apārangi Marsden Fund Fast-Start Grant) which is investigating how ‘healthy marketing’ shapes children’s health knowledge and identities.

I regularly write peer-reviewed journal articles and book chapters on these areas of research and frequently present my work at national and international conferences and invited lectures. As a public academic, I regularly communicate my research findings via mainstream and social media outlets, including opinion pieces, blogs, and radio and television interviews.

As a researcher, teacher, and father of two children, my aim is to: continue to challenge dominant discourses of health, fitness, and fatness; contest unequal power relations that benefit the private sector at the expense of the public; and ultimately, strive for greater social justice for children and young people

PUBLICATIONS

  • Children's lessons in fitness and fatness
    ‘Getting fit basically just means, like, nonfat’: Children's lessons in fitness and fatness
    Current concerns about a childhood obesity crisis and children's physical activity levels have combined to justify fitness lessons as a physical education practice in New Zealand primary (elementary) schools. Researchers focused on children's understandings of fitness lessons argue that they construct fitness as a quest for an ‘ideal’ (skinny or muscular) body...
    Read more >
  • culture jamming
    Culture jamming the ‘corporate assault’ on schools and children
    In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be ‘part of the solution’ to childhood obesity. This has led to a proliferation of anti-obesity/healthy lifestyles programmes that are funded, devised and implemented by private sector players (e.g. McDonald’s, Nestlé) in schools across the globe
    Read more >
  • Harmful marketing to children (1)
    Harmful marketing to children
    Identified an important threat to children's health and futures by stating that children across the globe are exposed to exploitative advertising and marketing by the private sector. Fast food and sugar-sweetened beverages, alcohol, tobacco, e-cigarettes, breastmilk substitutes, and gambling, were positioned as the key products that children are increasingly exposed to and harmed by.
    Read more >
  • The governmentality of childhood obesity Coca-Cola (1)
    The governmentality of childhood obesity: Coca-Cola, public health and primary schools
    In this paper, we examine the emergence of what might seem an unexpected policy outcome – a large multinational corporation, frequently blamed for exacerbating childhood obesity, operating as an officially sanctioned driver of anti-obesity initiatives in primary schools across the globe.
    Read more >
  • Critical ethnography
    Critical ethnography in schools: reflections on power, positionality, and privilege
    This paper is a critical reflection of a critical ethnography, a study focused on how ‘healthy lifestyle education’ programmes were implemented and experienced in two primary schools.
    Read more >
TELEVISION
Watch my interview with Stuff. Sweets on Halloween do not affect a child's long-term health. 
More television/video >
RADIO
Listen to my interview with Radio NZ.
 McHealth and childhood obesity.
More radio >
ONLINE & PRINT
Read in the Conversation. Should we ban junk food in schools? We asked five experts.
More written media >
Radio New Zealand Media
Stuff.co.nz_logo
The Conversation Media
NZ Herald Media Publisher
The Project Media News
Newsroom media news
The Spinoff

RESEARCH PROJECTS

part of the solution
"Part of the solution"?: charities, corporate philanthropy and healthy lifestyles education in New Zealand primary schools.
More information on past and present research projects >

POLICY

policy image for childrens health
I regularly provide expert advice for Ministry of Education guidelines, curriculum resource development, and evaluation projects.
More information on past and present policy work >
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